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Dear
“Thanking” Colleague,
In
this season of thankful celebration, it seems appropriate to focus
on those who have been generous to our programs during the year.
This issue of OTG eTA provides ideas and tips to keep donors and
volunteers, giving and serving. Click on the headings to the right
to spur your creativity and help you say “thank you”
in creative ways.
Thank
Your Donors
In Italy it’s “grazie” and in Japan it’s
“arigato.” However it is said, saying “thank
you” to your donors is critical if you want to receive future
gifts. Click
here to download a quiz to learn how
to say “thank you” in different languages.
Donors are very aware of when they’ve been thanked appropriately.
They place value on the manner in which they are thanked and even
more importantly, the timeliness of the acknowledgement. The end
of the year is the time most people receive donor appeals and make
most charitable gifts. Some of gifts will be larger than others
and you will want to offer special thanks to your largest donors.
Think creatively about how you acknowledge gifts and donors will
remember your program and how they were made to feel appreciated.
Here are 12 ways you can say “thank you” and prompt
donors’ feelings of value to your program:
| 1.
Write a formal thank you letter. |
This
is required by law for gifts over $250* and is a good idea for
all donors. In addition to a personalized salutation, have a
real human being sign the letter. Add an informal postscript:
"Thanks for your continued support," etc.
*Click
here to download the IRS substantiation requirements. |
| 2.
Recognize upgrades and/or cumulative giving. |
Recognize
growth in giving: "Thanks for increasing your donation
to $100." When thanking a long-time donor, consider totaling
and recognizing all her gifts: "Since 1992, you've contributed
$330. Thank you! We really appreciate your continuing enthusiasm
for our work." These notes can be incorporated into the
body of the letter or added by hand. |
| 3.
Solicit informal notes from board members or volunteers. |
At
least twice per year, circulate top donors’ names and
addresses to your board. Ask board members to write thank you
notes, on personal stationery, to any donors they know and even
those, no one knows. |
| 4.
Use the phone. |
While
some people don't like solicitation phone calls, almost everyone
appreciates the words "thank you." You will surprise
and delight your donors with a quick, painless acknowledgement
call. "Thank you – we appreciate your support"
also works well on answering machines. |
| 5.
Acknowledge donors in your publications. |
List
names of contributors in newsletters annual reports, etc. Be
sure to give donors the chance to remain anonymous. Use appeal
reply cards to add a check-off box: "Please do not publicly
acknowledge my gift in your publications." Our experience
is that donors who don't check the box are comfortable having
their names printed to demonstrate their solidarity with the
mission.
In addition, since mistakes do happen, include a disclaimer
at the conclusion of any donor list – i.e., “In
the case of misspellings, etc., call this number ______ and
please accept our heartfelt remorse and apologies.” |
| 6.
Invite donors to tour your facility. |
The
best way to engage people in your work is to show them, first-hand,
what you do all day. If appropriate, have them meet the clients
and/or beneficiaries of your programs. |
| 7.
Ask contributors to join you in one of your activities. |
Ask
them to join you at your annual meeting, rally, performance,
press conference, community workshop, whatever. Use every opportunity
to showcase your group in action. |
| 8.
Encourage donors to become volunteers and visa versa. |
Some
will refuse, but will appreciate your desire to involve them
in the work. (Don't forget to solicit your current volunteers
for gifts. People who donate time are the most likely group
to make financial contributions.) |
| 9.
Send special program updates. |
Two
or three times per year, write reports specifically for your
top donors, including foundation and corporate grantmakers.
Keep these reports brief – no more than two pages –
and informal. Create a sense of intimacy; make the reader part
of your "inner circle" by sharing information about
emerging strategies, opportunities and challenges. |
| 10.
Share the good and the bad news. |
When
you receive positive coverage in a newspaper, magazine, etc.
and have cleared copyright restrictions, clip the story and
send to top donors with a note: "Thought you might enjoy
this – thanks for your support.” In addition alert
donors to any controversy your program is about to experience.
Your “inner circle” of supporters needs up-front
information to help alleviate the negative impact of difficult
news. Your donors will thank you for helping them respond on
your behalf to challenging situations. |
| 11.
Give "comp" tickets to your next benefit event. |
While
it doesn't make sense to give away too many tickets, consider
"comping" your best donors and prospects. For example,
Native Seeds/SEARCH, a cultural restoration organization in
Tucson, organizes a big "Chile Fiesta" each fall.
All donors of $100 or more receive a pair of admission tickets
(worth $5) to encourage their attendance and reinforce their
relationship with the organization. Once at the festival, they
also spend a lot of money on food, crafts, and other items,
so this strategy actually increases income. |
| 12.
Relay informal photos of your group in action. |
Send
action pictures – planting the community garden, picketing
city hall, repairing the abandoned house. Put a note on the
back: "Your gift makes this work possible. Thank you!"
|
Adapted
from “12 Ways to Say Thank You.” Andy Robinson, National
Housing Institute.

Thank
Your Volunteers
Your
program and leadership volunteers keep your initiatives and organization
running throughout the year. How can you possibly thank them enough?
Try these ideas …
-
annual recognition volunteer event
- plaques
or certificates for volunteers home or business offices
- listings
in programs, annual reports, newsletters
- birthday,
anniversary cards
-
handwritten thank you notes
- small
tokens of appreciation
-
other
While most volunteers would deny doing the work they do for the
recognition, most volunteers do appreciate being thanked in the
manner in which they are most comfortable. Most program directors
find some way to personally express their thanks throughout the
year in clever, inexpensive ways to let their volunteers know that
they are very special. If you have tips on finding out how volunteers
like to be thanked or any other creative acknowledgement ideas,
please share with LEADline@CampaignConsultation.com.
Click here to read about
some creative volunteer thank you and recognition ideas others have
used.

The
Thank You Letter
A
good thank you letter can be an effective fundraising letter, too.
Aim for a 24-hour turn-around. Remember: you don’t have to
process the check before you write the thank you!
Use
these tips to make your thank you most effective:
-
Respond immediately with an acknowledgement. If an appeal went
out on December 28th and the gift was received on January 5th,
these people responded quickly. They deserve as timely a response
from you
-
Praise their generosity
-
Describe and thereby reassure donors how the gift will be well
used
-
Reaffirm your gratitude in a P.S.
-
Describe the impact of their gift
-
Restate the benefits offered for the gift
-
Add a personal, handwritten note
Click here to download a sample thank you
letter.

Let
us know
Do
you have questions about working with the media in your community?
Contact us at LEADline@CampaignConsultation.com
(LEADline
is a service of Campaign Consultation, Inc., a national provider
of training and technical assistance for the Corporation for National
and Community Service.) We would be happy to answer questions or
to give you more support.
Thank
you for your interest in On-The-Go eTA. We encourage you to
send
this and other issues of OTG eTA to friends and colleagues
who would benefit from the information. Also, if you’re on
information-overload, you may request email
removal. Otherwise OTG e-TA will be back
soon with another edition.

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IN
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