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Dear “Thanking” Colleague,

In this season of thankful celebration, it seems appropriate to focus on those who have been generous to our programs during the year. This issue of OTG eTA provides ideas and tips to keep donors and volunteers, giving and serving. Click on the headings to the right to spur your creativity and help you say “thank you” in creative ways.

Thank Your Donors

In Italy it’s “grazie” and in Japan it’s “arigato.” However it is said, saying “thank you” to your donors is critical if you want to receive future gifts. Click here to download a quiz to learn how to say “thank you” in different languages.

Donors are very aware of when they’ve been thanked appropriately. They place value on the manner in which they are thanked and even more importantly, the timeliness of the acknowledgement. The end of the year is the time most people receive donor appeals and make most charitable gifts. Some of gifts will be larger than others and you will want to offer special thanks to your largest donors. Think creatively about how you acknowledge gifts and donors will remember your program and how they were made to feel appreciated.

Here are 12 ways you can say “thank you” and prompt donors’ feelings of value to your program:

1. Write a formal thank you letter. This is required by law for gifts over $250* and is a good idea for all donors. In addition to a personalized salutation, have a real human being sign the letter. Add an informal postscript: "Thanks for your continued support," etc.
*Click here to download the IRS substantiation requirements.
2. Recognize upgrades and/or cumulative giving. Recognize growth in giving: "Thanks for increasing your donation to $100." When thanking a long-time donor, consider totaling and recognizing all her gifts: "Since 1992, you've contributed $330. Thank you! We really appreciate your continuing enthusiasm for our work." These notes can be incorporated into the body of the letter or added by hand.
3. Solicit informal notes from board members or volunteers. At least twice per year, circulate top donors’ names and addresses to your board. Ask board members to write thank you notes, on personal stationery, to any donors they know and even those, no one knows.
4. Use the phone. While some people don't like solicitation phone calls, almost everyone appreciates the words "thank you." You will surprise and delight your donors with a quick, painless acknowledgement call. "Thank you – we appreciate your support" also works well on answering machines.
5. Acknowledge donors in your publications. List names of contributors in newsletters annual reports, etc. Be sure to give donors the chance to remain anonymous. Use appeal reply cards to add a check-off box: "Please do not publicly acknowledge my gift in your publications." Our experience is that donors who don't check the box are comfortable having their names printed to demonstrate their solidarity with the mission.
In addition, since mistakes do happen, include a disclaimer at the conclusion of any donor list – i.e., “In the case of misspellings, etc., call this number ______ and please accept our heartfelt remorse and apologies.”
6. Invite donors to tour your facility. The best way to engage people in your work is to show them, first-hand, what you do all day. If appropriate, have them meet the clients and/or beneficiaries of your programs.
7. Ask contributors to join you in one of your activities. Ask them to join you at your annual meeting, rally, performance, press conference, community workshop, whatever. Use every opportunity to showcase your group in action.
8. Encourage donors to become volunteers and visa versa. Some will refuse, but will appreciate your desire to involve them in the work. (Don't forget to solicit your current volunteers for gifts. People who donate time are the most likely group to make financial contributions.)
9. Send special program updates. Two or three times per year, write reports specifically for your top donors, including foundation and corporate grantmakers. Keep these reports brief – no more than two pages – and informal. Create a sense of intimacy; make the reader part of your "inner circle" by sharing information about emerging strategies, opportunities and challenges.
10. Share the good and the bad news. When you receive positive coverage in a newspaper, magazine, etc. and have cleared copyright restrictions, clip the story and send to top donors with a note: "Thought you might enjoy this – thanks for your support.” In addition alert donors to any controversy your program is about to experience. Your “inner circle” of supporters needs up-front information to help alleviate the negative impact of difficult news. Your donors will thank you for helping them respond on your behalf to challenging situations.
11. Give "comp" tickets to your next benefit event. While it doesn't make sense to give away too many tickets, consider "comping" your best donors and prospects. For example, Native Seeds/SEARCH, a cultural restoration organization in Tucson, organizes a big "Chile Fiesta" each fall. All donors of $100 or more receive a pair of admission tickets (worth $5) to encourage their attendance and reinforce their relationship with the organization. Once at the festival, they also spend a lot of money on food, crafts, and other items, so this strategy actually increases income.
12. Relay informal photos of your group in action. Send action pictures – planting the community garden, picketing city hall, repairing the abandoned house. Put a note on the back: "Your gift makes this work possible. Thank you!"

Adapted from “12 Ways to Say Thank You.” Andy Robinson, National Housing Institute.

Thank Your Volunteers

Your program and leadership volunteers keep your initiatives and organization running throughout the year. How can you possibly thank them enough? Try these ideas …

  • annual recognition volunteer event
  • plaques or certificates for volunteers home or business offices
  • listings in programs, annual reports, newsletters
  • birthday, anniversary cards
  • handwritten thank you notes
  • small tokens of appreciation
  • other

While most volunteers would deny doing the work they do for the recognition, most volunteers do appreciate being thanked in the manner in which they are most comfortable. Most program directors find some way to personally express their thanks throughout the year in clever, inexpensive ways to let their volunteers know that they are very special. If you have tips on finding out how volunteers like to be thanked or any other creative acknowledgement ideas, please share with LEADline@CampaignConsultation.com.

Click here to read about some creative volunteer thank you and recognition ideas others have used.

The Thank You Letter

A good thank you letter can be an effective fundraising letter, too. Aim for a 24-hour turn-around. Remember: you don’t have to process the check before you write the thank you!

Use these tips to make your thank you most effective:

  • Respond immediately with an acknowledgement. If an appeal went out on December 28th and the gift was received on January 5th, these people responded quickly. They deserve as timely a response from you
  • Praise their generosity
  • Describe and thereby reassure donors how the gift will be well used
  • Reaffirm your gratitude in a P.S.
  • Describe the impact of their gift
  • Restate the benefits offered for the gift
  • Add a personal, handwritten note

Click here to download a sample thank you letter.

Let us know

Do you have questions about working with the media in your community?

Contact us at LEADline@CampaignConsultation.com (LEADline is a service of Campaign Consultation, Inc., a national provider of training and technical assistance for the Corporation for National and Community Service.) We would be happy to answer questions or to give you more support.

Thank you for your interest in On-The-Go eTA. We encourage you to send this and other issues of OTG eTA to friends and colleagues who would benefit from the information. Also, if you’re on information-overload, you may request email removal. Otherwise OTG e-TA will be back soon with another edition.

 

IN THIS ISSUE:
click on titles below to read full articles

Thank Your Donors
Thank Your Volunteers

The Thank You Letter

Resources

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“No duty is more
urgent than that of returning thanks.”

James Allen, 1864-1912, author

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Facts for your fundraising volunteers to know

Research performed by the British Psychological Society indicates that failure to thank someone for a gift causes the most serious damage to a relationship. Share this research the next time you need to remind your fundraising volunteers to send personal thank you's.

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Details from above:

Special Thank You Gifts for Volunteers:

Gobs of Goblets

One volunteer director collected 136 crystal goblets--enough for each volunteer in her program. She went to yard sales, thrift stores, and asked her friends. None of the goblets matched. She also bought charms at the dollar store.

At her annual volunteer banquet, each goblet was filled with champagne colored punch and a charm was attached to the stem. Some were elegant, some were durable, each was unique—just like her volunteers. She told the volunteers, "when you sit and relax with your goblet filled with wine, tea, or special beverage, think of just how important you are to us. You too bring a special uniqueness and beauty to us. And when you look at the charm on your goblet, remember how we feel about the "charm" you have brought to our organization".

Student Artful Thanks

A volunteer coordinator with a long-term, tutoring/mentoring program that works with inner-city youth has many volunteers who are undergraduate students and even a few medical/graduate students. As part of their volunteer recognition work plan, each volunteer receives a work of student art at least once a year - sometimes twice. This ranges from really cool thank you cards (not just marker and paper). She also discovered that kids love to make buttons. She had the students make buttons for tutors and actually had the button maker at an event. One can either rent a maker or just cut out the appropriate size circles on white paper and have a button maker do the rest of the work. The volunteers loved these. It is meaningful, creative, customer-generated and inexpensive.

Saying Thank You with Care

Volunteers with one program are youth 15-29 years old. Many of the volunteers resign their positions to go onto school or full time work. In order to recognize these volunteers and to say "thank you" for their work during their time with the organization, they were sent off with a care package. The items are "wrapped" in a reusable plastic container. The items within are tailored to the journey the volunteer will be pursuing. For example, one volunteer was leaving to go to the West Coast. Her container included a small clay pot and forget-me-not seeds to plant in her new home, a wooden spoon to help her make nutritious meals, a scented candle to light her way in her new path, and the container itself to carry valuables from one home to another. Writing small notes on each gift explained the meaning behind each one. All this for under $10.


Resources

National ASK (Awareness, Skills, Knowledge) to Sustain Institute, sponsored by Corporation for National and Community Service, provided by Campaign Consultation, Inc. 1998, 2002

Resources Now! National Institute, sponsored by Corporation for National and Community Service, provided by Campaign Consultation, Inc. 2006.


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The Chronicle of Philanthropy:
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Workshops/Clinics:
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