Dear “Understanding Boomers” Colleague,

In this issue of On-the-Go eTA we discuss some of the issues related to a specific population…Baby Boomers (the generation born between 1946 and 1964). Learn about the special needs of Boomer donors and volunteers and their value to your program. Also, we provide some information to help you consider building a planned giving program so your donors can make arrangements to keep your program running far into the future.

Have you noticed that we have added a link to a printable edition of On-the-Go eTA? If you are having trouble reading this issue, just click on the link at the top of this page.

In honor of the holiday season, look for your next issue of On-the-Go eTA on January 16, 2007. You may still contact us through LEADline@CampaignConsultation.com. And you can still access previous issues of On-the-Go eTA by clicking on the title at the right.

What Do Boomers Want?

One thing is certain, this generation, also famous for the “counter-culture revolution,” is not going to be happy with traditional senior citizen activities which were aimed at keeping them busy without giving them any challenge or responsibility. According to the Chronicle of Philanthropy… ”The generation now nearing traditional retirement age is far more vigorous and much better educated than any previous generation at the same juncture. Today’s retirees also are believed to be the wealthiest in history with more personal wealth than any previous generation. New research affirms that an appeal to idealism and making a difference can engage aging baby boomers in service.

A few Baby Boomer facts…

• Baby Boomers were born between 1946 and 1964 and range from 42 to 60 years of age.
  
• 3.4 million babies were born in 1946, and over 78 million babies had been born by December 31, 1964.
  
• In 2006, 10,000 Boomers will turn 50 each day, and roughly 7,900 Boomers will turn 60.
  
• Boomers, born between 1946 and 1956 (sometimes referred to as True Boomers), are primarily distinguished by the strength of their memories of the assassination of President Kennedy.
  
• Boomers, born between 1957 and 1964 (sometimes referred to as Shadow Boomers), are primarily distinguished by the lack of direct recall of the Kennedy assassination.
  
• Boomers who are 50 and above control 60% of the nation’s wealth.
  
• Also known as the sandwich generation, Boomers often have responsibilities for aging parents as well as the care of their own children.
  
• 82% of boomers between the ages of 38 and 56 were online in 2004

Understanding the Impact of Wealth Transfer

The effect of post-World War II growth in both the
world economy and in population is about to have a
huge impact upon the next generation of nonprofits.
A conservative estimate says that forty-one trillion dollars ($41,000,000,000,000) is projected to be transferred from one generation to the next between 1998 and 2052. This amount could be as much as $136 trillion. $6 trillion of this legacy is expected to be given to charity.

What is important to know about this wealth transfer and why is the transfer and its impact on this generation of “baby boomers” important for nonprofit initiatives to understand?

Click here to view a few facts regarding the intergenerational transfer of wealth and its
impact on your program.

A Plan for Planned Giving

A basic understanding of planned giving is crucial to meeting the wealth transfer needs of Baby Boomers and their families. Offering Boomers planned giving as a giving option is possible in collaboration with an attorney who specializes in charitable gift arrangements. The information below is not intended as legal or tax advice, but as accurate and authoritative general information on some planned giving mechanisms.

• Bequests – A no-brainer planned giving method is to inform Boomers that bequests are welcome at your organization. Bequests are deferred gifts made by donors designating gift amounts to charities in their wills and are then dispensed upon death.

A word about usage: Since these gifts are usually sizeable, you and your advisors, Board members, etc. should consider establishing or designating a special fund or endowment to place the bequests. Avoid using bequests for unrestricted operating support. If word gets out, Boomers are likely to not leave bequests or planned gifts – especially in light of their penchant for return on investment.

• Income-Producing Plans – charitable gift annuities, charitable remainder trusts, etc. -- support donor now and leave assets to charity
  
• Charitable Lead Trusts – support the charity now and still leave assets to Boomer heirs
  
• Life Insurance – life insurance policy is donated to make a substantial gift

Click here to download a chart from the
American Heart Association that explains the
benefits of different options.

Let us know

Do you have questions about building a planned giving program?

Contact us at LEADline@CampaignConsultation.com
We would be happy to answer questions or to give you more support.

Thank you for your interest in On-The-Go eTA. We encourage you to send this and other issues of OTG eTA to friends and colleagues who would benefit from the information. Also, if you’re on information-overload, you may request email removal. Otherwise OTG e-TA will be back soon with another edition.

IN THIS ISSUE:
click on titles below to read full articles

Details from above:

Understanding the Impact of Wealth Transfer (cont.)

• People from all walks of life will be impacted—because the transfer will come from both millionaire and distinctly non-millionaire households
  
• 7% of the families leaving an inheritance will be from estates of more than $1 million in assets, representing two-thirds of the total funds allocated for inheritance over 1998 – 2052 year period
  
• 93% of families leaving an inheritance will be from estates of less than one million dollars ($1,000,000) in assets.
  
• Inheritances usually go to multiple heirs, and the smaller the estate, the less money goes directly toward charitable initiatives
  
• In 2005, 6.7% ($17.44 billion) of giving to charity came through bequests
  
• only 42 percent of adults have wills
  
• Adult children often influence which charities their parents will leave donations to in their estates
  
• Adult children can influence “living legacy” or present-day planned gifts by asking parents to make advance contributions to a specific charity, which will also help to lessen the tax liabilities of any future inheritance those survivors will acquire upon their parent’s death.
  
• Those who are already engaged in your organization as modest donors or volunteers are a ready source to cultivate for greater levels of support

Resources

National ASK to Sustain Institute, sponsored by Corporation for National and Community Service, provided by Campaign Consultation, Inc. 1998, 2002

Resources Now! National Institute, sponsored by Corporation for National and Community Service, provided by Campaign Consultation, Inc. 2006 - present

“Putting Retiring Baby Boomers to Work.” Marc Freedman and John S. Gomperts, Chronicle of Philanthropy, November 24, 2005.

Additional Learning Products and Services

Online Courses:
Web course delivery of topics pertinent to resource development such as — Build Fundraising Volunteer Champions and Cause Related Marketing and Corporate Partnerships.

Available through the Resource Center, Click Here

LEADline:
(Learning Experiences At a Distance) LEADline is designed to give information fast. Have a resource & fund development question? Use LEADline and within 24 hours you will receive response and advice from a fundraising professional.

Contact us
LEADline@CampaignConsultation.com

GIZMOs:
(Giving Information for Zooming Money Objectives) Gizmos are resource and fund development tools for you and your volunteers. They are tangible products in packets, pocket brochures, CD-Roms, games, etc. They feature a myriad of fundraising topics such as The Power of Direct Mail, an interactive cd-rom and detailed companion booklet on developing your direct mail program.

To order, contact us through
LEADline@CampaignConsultation.com
or call 410.243.7979
or toll free at 1.877.243.2253

For more information:

Download
Gizmo Presentation

Download
Order Form

The Chronicle of Philanthropy:
Everyone who comes to a Resources Now! National Institute gets a free subscription to the Chronicle for a year. Participants in CNCS Campaign Consultation workshops receive the latest issue free of charge plus a $20 discount on one year’s subscription.

Workshops:
The Corporation for National and Community Service (CNCS), through its T/TA service provider Campaign Consultation, Inc., offers a three-hour workshops and clinics for those interested in mastering key skills need to write for individual donors.

For more information, contact Susan Hailman at Campaign Consultation, Hailman@CampaignConsultation.com
or call 1-877.243.2253 ext. 18.

Tell Us!

Let us know by contacting us through LEADline@CampaignConsultation.com

Read Back Issues of OTG e-TA

• Mid-November 2006 Thank You and Recognition
  
• November 2006 Finding the Right Foundation
  
• Mid-October 2006 Media Relations
  
• October 2006 Corporate Partners
  
• Mid-September 2006 Direct Mail
  
• September 2006 Fundraising Events
  
• Mid-August 2006 Volunteer Fundraisers
  
• August 2006 Reach Out and Touch Communication
  
• Mid-July 2006 Disaster Fundraising
  
• July 2006 Ask Major Donors
  
• Mid-June 2006 Plan Your Fundraising Year
  
• June 2006 Individual Donors