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| Dear “Face-to-Face” Colleague, Sometimes going door-to-door and asking for support face-to-face is the best way to get a positive response. When a request is made by a volunteer who is a neighbor or a friend, the answer is even more likely to be “yes.” Click on the titles at the right to learn more about…
Do
you have questions about community organizing as fundraising?
Contact us through LEADline@CampaignConsultation.com.
Volunteers and Shoe Leather Fundraising Volunteers who go door-to door to ask for support are raising funds and educating the community about their social mission. Door-to-door canvassing, or “shoe leather fundraising,” is an effective way to build a donor base. It requires a high degree of preparation. Here are a few tips for you when you are organizing volunteers to canvass a neighborhood:
At the planned date and time, gather to mobilize your effort and work your canvas area thoroughly. Debrief at the end of the day and thank volunteers. Here are some more tips for you and your canvassers:
Some municipalities require a permit to go door-to-door. It is best to call your local government to find out.
An elevator speech is a prepared presentation that captures an audience within a short period of time using clear and concise language. Not only can this speech be used in an elevator when you have little time to capture a person’s attention, you can use it when you are canvassing a neighborhood and you want to keep the door open. It is imperative that you practice this speech with your volunteers. It is the first impression that a friend, neighbor or total stranger has of you and your project. The elevator speech allows 60 seconds to introduce yourself and your program to a captive audience, but doesn’t waste their time. It should introduce a community problem and discuss how a program/cause solves the dilemma. Talk benefits, benefits, benefits! Once you and your volunteers have practiced your elevator speeches multiple times, using different words to freshen the conversation, you will share your conviction with ease. Be prepared with alternatives for support when the listener asks, “How can I help.” Fundraisers use house parties, parlor talks, porch chats, etc. as effective forms of peer-to-peer asking that is personal, intimate and can be a lot of fun. Look for a volunteer host (or hosts) who can provide a space large enough and is willing to have an event at his/her home. A member of your board or advisory council who already has an investment in the success of your organization may be willing to do this. Ask other volunteers to help by inviting their friends, developing the program, giving a talk, providing refreshments, helping with set-up and clean-up, and any other necessary chores. Your house party can be as formal or informal as you wish. It is a mini-special event and should be designed to appeal to your audience. Click here to learn how to organize a fundraising house party with volunteers. Let us know Have you found other ways to raise funds for your program in your communities? Contact
us at LEADline@CampaignConsultation.com Thank you for your interest in On-The-Go eTA. We encourage you to send this and other issues of OTG eTA to friends and colleagues who would benefit from the information. Also, if you’re on information-overload, you may request email removal. Otherwise OTG e-TA will be back soon with another edition.
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Details from above:
The National ASK (Awareness, Skills, Knowledge) to Sustain Institute, sponsored by Corporation for National and Community Service, provided by Campaign Consultation, Inc. 1998, 2002 The CNCS Resources Now! National Institute, sponsored by Corporation for National and Community Service, provided by Campaign Consultation, Inc. 2005-07.
Learning Products and Services
Let us know by contacting us through LEADline@CampaignConsultation.com
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