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| Dear “Celebrity” Colleague, Is there anyone who is not aware of the philanthropic energy that Bono projects as a fundraiser? This month he will serve as guest editor for the July issue of Vanity Fair (www.vanityfair.com), bringing with him a throng of celebrities to call attention to the many problems in Africa and the charities at work there. Celebrities can attract attention in a way that no letter or brochure can. Click on the titles on the right to learn how you can…
Do you have questions about using celebrities in your program? Contact
us through LEADline@CampaignConsultation.com.
A celebrity who is committed enough to promote your program can
build visibility, deepen volunteer and donor commitment, attract
new donors and stakeholders and generally help you expand capacity.
Right or wrong, the media focus tends to elevate the public’s
perception of celebrities and, in turn, the causes they support.
Finally and most importantly – treat celebrities who believe in and promote your cause like every major donor/stakeholder. Cultivate by sharing notes and voice – keep them informed about the impact of your mission, what initiative is working and what’s not, the latest news in the field, etc. Determine what you think they would most appreciate as tangible forms of gratitude from your initiative and give the recognition.
Attract International / National Celebrities Since the public pays attention to celebrities and by association, the causes they support, the goal is to attract the famous to your cause. Tapping into a celebrity through an existing relationship is ideal. Just as with any major donor prospect, locate people in your community or among your leadership who already have a personal relationship with a prospective celebrity. Usually, however, nobody knows the celebrity, in which case you need to research and work through an agent or manager. If the celebrity is a movie actor, the Screen Actors Guild (SAG) at www.sag.org can help you identify the representative for that person. You also can find agents who represent star celebrities at The Association of Talent Agents at http://www.agentassociation.com. Sports figures are usually reached through their teams, authors through their publishers, etc. You also want a celebrity who is a good match with your mission. For instance, Michael J. Fox is associated with Parkinson’s Disease and has even established his own foundation to seek a cure for the disease from which he suffers and works to endure. Denzel Washington used the services of Boys and Girls Clubs of America as a youngster. He credits his societal accord and success to a BCGCA mentor who turned his life around and as a result is an adamant advocate for the organization. Keep in mind that celebrities need to keep themselves in front of the public to maintain their popularity. Provide that opportunity for recognition that a celebrity seeks and create a win-win-win for the celebrity, your initiative and the clients you serve.
Recruit Celebrities from Your Own Community The cost to attract international and national fame to your initiative is high – often ranging from $15,000 to $250,000 per appearance, plus logistics costs. If you are not in a position to risk scarce funds to produce an event worthy of a big name, you can recruit celebrities from your own community. Often local celebrities engender great loyalty and can attract high visibility, funds and prestige for your initiative. (click here to get ideas for identifying and recruiting local celebrities). Let us know Do you have insights to share about celebrities? Contact
us at LEADline@CampaignConsultation.com Thank you for your interest in On-The-Go eTA. We encourage you to send this and other issues of OTG eTA to friends and colleagues who would benefit from the information. Also, if you’re on information-overload, you may request email removal. Otherwise OTG e-TA will be back soon with another edition.
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Details from above: Recruit Celebrities from Your Own Community (cont.)
The National ASK (Awareness, Skills, Knowledge) to Sustain Institute, sponsored by Corporation for National and Community Service, provided by Campaign Consultation, Inc. 1998, 2002 The CNCS Resources Now! National Institute, sponsored by Corporation for National and Community Service, provided by Campaign Consultation, Inc. 2005-07. Look to the Stars: Inspiration for a Better world. http://www.looktothestars.org
Learning Products and Services
Let us know by contacting us through LEADline@CampaignConsultation.com
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